Vertical Motives

The name Vertical Motives comes from the need for organisations to communicate and deliver staff & customer satisfaction. Vertical is the 2 way communication between a Head Office and its staff that should always be clear and defined. Motives is making sure our support towards both colleagues and customers is authentic & genuine.

Who Am I?

I am the founder of Vertical Motives, having over 25 years global sales experience and am an accredited Executive Coach with the Academy of Executive Coaches. My passion is to change people’s perception of Sales and Management, to highlight their importance. As an Executive Fellow at the University of Aberdeen, Business School, I work with under-graduates & graduates at both the University’s Aberdeen and Qatar campuses. I enjoy golf and have been a member of Carnoustie Caledonia Golf Club since I was 14 years old.

Peter Waggott


What I Do?


1-2-1 Coaching

You've probably heard people talking about coaching in the workplace. You might have even received some coaching in the past, or you might have used coaching to improve a person's performance, even if you didn't actually describe it as "coaching" at the time. But what actually is coaching, and how do you use it? Coaching is a useful way of developing people's skills and abilities, and of boosting performance. It can also help deal with issues and challenges before they become major problems. Interested in finding out more, please get in touch.

Sales Coaching

“Offering senior sales management experience to help grow your business while managing your costs” Most organisations find when they reach a certain size, their business growth stalls (pain points), knowing where these pain points are and how to overcome them can help organisations to push past these pain points and keep growing. I can offer this support for a fraction of the cost.

University Recognised Training

I have developed 2 University recognised training programmes in Sales and Management. Why? Because I believe there is a lack of understanding and value around Sales & Management processes within businesses/organisations. Both training programmes have achieved Recognised Prior Learning status with the University of Aberdeen, Business School. The Sales Training programme being the 1st in the U.K. to attain this status.

“How you sell will be more important than what you sell”
Neil Rackham