Privacy

At Vertical Motives Ltd, your privacy is important to us. This Privacy Statement outlines how we collect, use, store, and protect your personal data when you visit our website, engage with our services, or contact us.
 
1. Who We Are
Vertical Motives Ltd is a business growth consultancy and coaching company based in the UK. For the purposes of data protection law, we are the “data controller” of your personal information.
Our contact details:
Email: peter@vmcl.co.uk
Address: 19A Westhaven Park, Carnoustie. Angus DD7 6JZ
 
2. What Information We Collect
We may collect and process the following types of personal data:
Name and contact details (e.g. email, phone number)
Company name and job title
Information you provide through forms, email, or during sessions
Website usage data via cookies and analytics tools
Marketing preferences and communication history
 
3. How We Use Your Information
We use your personal data to:
Respond to enquiries and provide our services
Send you relevant updates, insights, and marketing (if you’ve opted in)
Improve our website and services
Meet legal obligations and regulatory requirements
 
4. Lawful Basis for Processing
We process your personal data under the following lawful bases:
Consent (for marketing and newsletters)
Contract (to deliver agreed services)
Legitimate interest (to improve our services or respond to enquiries)
Legal obligation (where required by law)
 
5. How We Share Your Information
We will never sell your data. We may share your information with:
Trusted third-party service providers (e.g. CRM, email platforms)
Professional advisors (e.g. accountants, legal advisors)
Regulators or law enforcement where legally required
All third-party providers are required to handle your data securely and in accordance with UK GDPR.
 
6. International Transfers
Where we use third-party tools based outside the UK (e.g. email marketing platforms), we ensure they comply with international data protection laws and have appropriate safeguards in place.
 
7. How Long We Keep Your Data
We only retain your personal data for as long as necessary:
For the purposes we collected it
To comply with legal, accounting or reporting obligations
After that, your data will be securely deleted or anonymised.